Blog
A Blog Can Enhance Your Traditional Business Website
Take your old static, dead and uneffective business website … and give it a big boost with a blog.
You’ve seen those business websites that are nothing more than a copy and paste job from their brochure. They sit and collect dust on a server. And they don’t do anything for the business, other than become a source of irritation and frustration to the owner.
But with a blog, you can breathe new life into those sites.
An updated blog filled with quality, practical content will reap dividends for almost any business.
The three main benefits are:
1. Return site visits.
I’m sure many business website take up space on some server and rarely get any kind of return readership. With a regularly updated blog with fresh, timely and practical content, people will come back more often.
More people coming back more often means the next time they are in need of your product and service increases the likelihood they give you a call.
2. Search engine visibility.
Google likes to see regularly updated content. Blogs do that. And with enough time and quality content, you can boost your visibility — i.e. PageRank — in Google.
The greatest value for typical small businesses with this is for local searches.
This means someone goes to Google and types in “Dallas plumbers” or “Phoenix real estate agents.”
Blogs are especially good at helping you target these smaller niche keywords in your city and state.
3. Customer-centered value.
Done right, blogs can provide substantial value to your customers and clients. If you have a product, you can teach your customers how to use it … in basic and creative ways. If you have a service, you can give tips on how they can save money, or prevent a big problem, or simply realize they need an expert — you — to help them.
FOUR SMALL BUSINESS EXAMPLES
Here are just a couple of examples of businesses that could use blog to boost their search engine visibility and return readership (and thus, top of mind memory when a prospective customer needs something):
Heating and Air conditioning Repair Businesses – can start an “article library” of common issues and repairs of HVAC units they sell. At the start of the summer, write a blog post or “article” titled “3 Keys to Maintaining your Air Conditioning Unit.” Example: About Appliance.
Insurance Agents – can start a blog about each type of insurance and teach their clients about their policies. For example, “Home Insurance 101: What To Do When You Get Robbed on Vacation.”
Real Estate Agents and Brokers – can talk about how to buy and evaluate a home … or sell one. They can also use the WordPress blog platform to showcase their properties. For an example of this, check out our real estate WordPress theme.
Personal Consultants and Coaches — can showcase their expertise and knowledge of their niche and topic. Example: David Bohl’s Slow Down Fast.
Effective Real Estate Blogging That Generates Leads
Check out this neat post titled 10 ways to sell your house quicker … it’s a great example that demonstrates how a real estate agent or broker could give tips to prospective clients … and generate some great leads in the process.
Here’s why this type of post could be effective in generating leads for your real estate business:
- It’s customer centered and focused. It’s obvious he’s thought about and knows his target market for the post.
- It’s practical and useful. He gives 10 ways people can sell their house faster.
- It’s educational too. He explains what “staging” is.
- It’s a fast read. The best posts are easy to scan and read.
- It showcases his expertise. Posts like this tell the reader that you know what you’re talking about.
So how about it? Are you blogging? Are you putting your expertise and experience out there with a blog?
3 Reasons to Use WordPress for Your Real Estate Website
Here are a couple of reasons we think a custom WordPress theme would be a good solution for real estate agents:
- Affordable, really affordable — Compare to the cost of typical website design, and a custom WordPress theme is extremely affordable
- Easy to use and update — WordPress is extremely easy to use and update, allowing the agent to be control of his/her content
- Capitalize on local search – Because of WordPress’s ability to get your blog/site indexed quickly, you can focus on funneling those local search inquiries straight to your site
These are just a couple of reasons … check out our Real Estate WordPress Theme heres.
2724 Aspen Oaks Circle
Nestled in the quiet, wooded-area of north Hoffman Estates, this elegant 5-bedroom home will welcome any home buyer. Situated on 2-acre lot, the backyard boasts a built-in swimming pool, children’s playground and a two-level paver stone patio. The kitchen is equipped with an oversized island, stainless steel appliances and a separate eat-in breakfast nook.
555 Rolling Hills Drive
Nestled in the quiet, wooded-area of north Hoffman Estates, this elegant 5-bedroom home will welcome any home buyer. Situated on 2-acre lot, the backyard boasts a built-in swimming pool, children’s playground and a brand-new paver stone patio.
Property Features
- Detached, single family contemporary home built in 2005
- 12 total rooms, with 4 bedrooms and a master bedroom
- Oversized kitchen with stainless steel appliances
- Interior features include 9′ ceilings, loft and skylights
Room Dimensions
- Kitchen - 18×12
- Family Room - 25×18
- Living Room - 18×18
- Dining Room - 14×16
- Master Bedroom - 24×20
Additional Photos
