Effective Real Estate Blogging That Generates Leads

By Bob Miller • August 14th, 2008

Check out this neat post titled 10 ways to sell your house quicker … it’s a great example that demonstrates how a real estate agent or broker could give tips to prospective clients … and generate some great leads in the process.

Here’s why this type of post could be effective in generating leads for your real estate business:

  1. It’s customer centered and focused. It’s obvious he’s thought about and knows his target market for the post.
  2. It’s practical and useful. He gives 10 ways people can sell their house faster.
  3. It’s educational too. He explains what “staging” is.
  4. It’s a fast read. The best posts are easy to scan and read.
  5. It showcases his expertise. Posts like this tell the reader that you know what you’re talking about.

So how about it? Are you blogging? Are you putting your expertise and experience out there with a blog?

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