iReal Estate Theme

A Blog Can Enhance Your Traditional Business Website

Bob Miller — Thu, 14 Aug 2008 00:38:17 +0000

Take your old static, dead and uneffective business website … and give it a big boost with a blog.

You’ve seen those business websites that are nothing more than a copy and paste job from their brochure. They sit and collect dust on a server. And they don’t do anything for the business, other than become a source of irritation and frustration to the owner.

But with a blog, you can breathe new life into those sites.

An updated blog filled with quality, practical content will reap dividends for almost any business.

The three main benefits are:

1. Return site visits.

I’m sure many business website take up space on some server and rarely get any kind of return readership. With a regularly updated blog with fresh, timely and practical content, people will come back more often.

More people coming back more often means the next time they are in need of your product and service increases the likelihood they give you a call.

2. Search engine visibility.

Google likes to see regularly updated content. Blogs do that. And with enough time and quality content, you can boost your visibility — i.e. PageRank — in Google.

The greatest value for typical small businesses with this is for local searches.

This means someone goes to Google and types in “Dallas plumbers” or “Phoenix real estate agents.”

Blogs are especially good at helping you target these smaller niche keywords in your city and state.

3. Customer-centered value.

Done right, blogs can provide substantial value to your customers and clients. If you have a product, you can teach your customers how to use it … in basic and creative ways. If you have a service, you can give tips on how they can save money, or prevent a big problem, or simply realize they need an expert — you — to help them.

FOUR SMALL BUSINESS EXAMPLES

Here are just a couple of examples of businesses that could use blog to boost their search engine visibility and return readership (and thus, top of mind memory when a prospective customer needs something):

Heating and Air conditioning Repair Businesses – can start an “article library” of common issues and repairs of HVAC units they sell. At the start of the summer, write a blog post or “article” titled “3 Keys to Maintaining your Air Conditioning Unit.” Example: About Appliance.

Insurance Agents – can start a blog about each type of insurance and teach their clients about their policies. For example, “Home Insurance 101: What To Do When You Get Robbed on Vacation.”

Real Estate Agents and Brokers – can talk about how to buy and evaluate a home … or sell one. They can also use the WordPress blog platform to showcase their properties. For an example of this, check out our real estate WordPress theme.

Personal Consultants and Coaches — can showcase their expertise and knowledge of their niche and topic. Example: David Bohl’s Slow Down Fast.

Effective Real Estate Blogging That Generates Leads

Bob Miller — Thu, 14 Aug 2008 00:37:38 +0000

Check out this neat post titled 10 ways to sell your house quicker … it’s a great example that demonstrates how a real estate agent or broker could give tips to prospective clients … and generate some great leads in the process.

Here’s why this type of post could be effective in generating leads for your real estate business:

It’s customer centered and focused. It’s obvious he’s thought about and knows his target market for the post.
It’s practical and useful. He gives 10 ways people can sell their house faster.
It’s educational too. He explains what “staging” is.
It’s a fast read. The best posts are easy to scan and read.
It showcases his expertise. Posts like this tell the reader that you know what you’re talking about.

So how about it? Are you blogging? Are you putting your expertise and experience out there with a blog?

3 Reasons to Use WordPress for Your Real Estate Website

Bob Miller — Thu, 14 Aug 2008 00:37:00 +0000

Here are a couple of reasons we think a custom WordPress theme would be a good solution for real estate agents:

Affordable, really affordable — Compare to the cost of typical website design, and a custom WordPress theme is extremely affordable
Easy to use and update — WordPress is extremely easy to use and update, allowing the agent to be control of his/her content
Capitalize on local search – Because of WordPress’s ability to get your blog/site indexed quickly, you can focus on funneling those local search inquiries straight to your site

These are just a couple of reasons … check out our Real Estate WordPress Theme heres.

2724 Aspen Oaks Circle

Bob Miller — Wed, 23 Apr 2008 11:56:08 +0000

Nestled in the quiet, wooded-area of north Hoffman Estates, this elegant 5-bedroom home will welcome any home buyer. Situated on 2-acre lot, the backyard boasts a built-in swimming pool, children’s playground and a two-level paver stone patio. The kitchen is equipped with an oversized island, stainless steel appliances and a separate eat-in breakfast nook.

Property Features

Detached, single family contemporary home built in 2005
12 total rooms, with 4 bedrooms and a master bedroom
Oversized kitchen with stainless steel appliances
Interior features include 9′ ceilings, loft and skylights

Room Dimensions

Kitchen - 18×12
Family Room - 25×18
Living Room - 18×18
Dining Room - 14×16
Master Bedroom - 24×20

Additional Photos

555 Rolling Hills Drive

Bob Miller — Tue, 22 Apr 2008 15:54:38 +0000

Property Features

Detached, single family contemporary home built in 2005
12 total rooms, with 4 bedrooms and a master bedroom
Oversized kitchen with stainless steel appliances
Interior features include 9′ ceilings, loft and skylights

Room Dimensions

Kitchen - 18×12
Family Room - 25×18
Living Room - 18×18
Dining Room - 14×16
Master Bedroom - 24×20

Additional Photos

Mortgage Rates on the Decline

Bob Miller — Mon, 21 Apr 2008 16:17:36 +0000

It’s no secret that mortgage rates have been on the rise over the past few years. However now is the time to get back into the pool, as rates seem to be on the decline once again. This is an example of a WordPress page and shows how image would look if it were included.

This is an example of a WordPress page, you could edit this to put information about yourself or your website.

This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content. This is an example of a WordPress page, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many pages like this one or sub-pages as you like and manage all of your content inside of WordPress.

Common Do-It-Yourself Mistakes

Bob Miller — Mon, 21 Apr 2008 16:16:38 +0000

Learn the pitfalls of of home improvement and also some of the most common do-it-yourself goofs. You’re not the only ones, and certainly won’t be the last to make these mistakes. This is an example of a WordPress page and shows how image would look if it were included.

This is an example of a WordPress page, you could edit this to put information about yourself or your website.

Tips For First Time Buyers

Bob Miller — Mon, 21 Apr 2008 16:15:32 +0000

Are you a first time buyer and currently looking to purchase a house? Here are some of the most helpful tips in becoming a homeowner for the very first time. This is an example of a WordPress page and shows how image would look if it were included.

This is an example of a WordPress page, you could edit this to put information about yourself or your website.